The final step is your closing call to action asking your viewers to do something you want them to do.
Here are a few examples of how you can start your closing call-to-action statement:
- “Are you struggling with… <pain point>?”
- “I was miserable when I wasn’t able to…”
The goal of this statement is to relate your current experience of success. This should be written in a manner that describes your prospect’s desired outcome. Keep these statements short and to the point.
- “If you’re struggling with <X>, and what I’ve shared resonates with you, I’ve prepared <Y> to help guide you through <Z>. Please follow <XYZ> or visit us at <www>…”
- “Thank you so much for making it to the end of this presentation. If you’re interested in more information about how you can achieve <X>, please watch our next video presentation, where I will be sharing more in depth, how you can achieve <Z>.”
These closing statements should be very brief, but convey the idea clearly.
Now you have the tools to get started on your Video Sales Letter!
I’m grateful for the opportunity to serve you. If you have any questions or would like my help writing a bullet-proof message for your business, I invite you to contact me using the link below.
I highly recommend working closely with a writer that understands how to speak to your audience’s pain points and core desires. If you’re ready to move forward I’m more than happy to guide you through the process. You need to work with someone that has experience answering client objections, and knows how to clearly communicate solutions that sell, tackling your audience’s false beliefs and winning their trust, without losing their interest.